MY WORK
A Few Examples of Success:
#SENDAKIDTOCAMP CAMPAIGN
For the second year in a row I ran the #SendAKidToCamp digital fundraising campaign for Sistema Toronto. I was in control of the entire campaign - creating messaging, visuals, copywriting, developing and executing social media posts and email marketing. We passed the $10,000 target both years without the use of paid advertising, so utilizing only organic reach and engagement.
SEE THE LIGHT VIDEO EDITING
Created the at-home music video of Sistema Toronto students performing the song See the Light by Sarah Quartel. The teachers submitted videos and audio tracks, and the students each submitted videos of them singing along at home. The students also provided artwork to be included in the video. The video was put together using Movavi Video Suite.
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Watch the video here: https://youtu.be/-4_Cj-yPFms
SISTEMA TORONTO PROMO VIDEO
Created new Sistema Toronto promotional video explaining the organization's mission, program, and results. I used Canva Pro and Movavi Video Suite to complete the video. Photos and voiceover were provided by the organization. I worked with other staff members to ensure the messaging was on point. This video can now be used for a variety of purposes across digital media and marketing.
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Watch the video here: https://www.youtube.com/watch?v=_UU0imFkj3k
#TOGETHERWECAN CAMPAIGN
#GivingTuesday is a global day of giving - an opportunity to celebrate our communities by giving back to our favourite causes. I put together the #TogetherWeCan digital fundraising campaign for Sistema Toronto, which went alongside a physical mail out campaign. This involved coming up with the messaging and planning content, visiting the schools to collect footage, creating visuals and copywriting for social media (posting to socials also), creating email marketing campaign, editing video and placing paid ads on Facebook and Instagram. This was a matching campaign and the total raised was over $60,000, meaning the total raised from the campaign was just over $30,000 (this was then matched by a donor).
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Watch the full #TogetherWeCan video at: https://www.youtube.com/watch?v=5JC0-DrWBro
CIMA LUNCH & LEARN WORKSHOPS
With this project, I helped the organization set up, plan and deliver a new successful series of workshops. This included securing a venue, catering, speakers, and promoting the events to ensure a packed room! More information can be found at: https://cimamusic.ca/events/cima-events/display,details/17628/cima-lunch-learns-2018-19